Immanuel Kant s Philosophy On Moral And Good And Evil...

Moral philosophy is a branch of philosophy which focuses and investigates the ideas of right and wrong and good and evil behavior. Moral philosophers have researched and justified the logical consequences of moral or ethical beliefs.When we think of morals, we think of rules that tell us which actions are right and which are wrong. But, do human beings have the ability to judge for themselves, based on the facts of a situation, what is right and wrong, what they should do and not do? Well, according to Immanuel Kant, who is one of the most influential philosophers of all times, believes that human beings should not be making decisions based on the facts of a situation, but should act according to universal moral codes that apply in all situations regardless of the outcome. Kant refers to these universal moral codes as categorical imperatives and must be fully followed at all times across all circumstances. In his work, Groundwork of Metaphysic of Morals, Immanuel Kant talks about thr ee formulations of imperative. The first formulation of imperative is â€Å"Act only according to that maxim whereby you can at the same time will that it should become a universal law without contradiction. Kant believes that our actions should be the same in all situations, regardless of the outcome. Some acts are always wrong, even if the act leads to an admirable outcome. Kant believes that emotions and consequences should not play a role in moral action. We are morally obligated or have a dutyShow MoreRelatedImmanuel Kant Paper1883 Words   |  8 Pagesï » ¿ Immanuel Kant HUM 400 12 Jun 2010 Kant s Good Will Immanuel Kant (1724-1804) is one of the most influential philosophers in history of Western philosophy. A main representative of the Western-European classical philosophy, Immanuel Kant dealt with the best traditions of the German idealism. 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Philosophy, like other social fields and also like individualsRead MoreThe Philosophy Of Human Nature1534 Words   |  7 PagesThe Philosophy of Human Nature For centuries, the world’s most brilliant philosophers, anthropologists, and theologians have curiously pondered the origins of humanity, and posed the tantalizing question: What does it mean to be human? In 1758, Carl Linnaeus, father of taxonomy, biologically classified human beings as Homo sapiens, the last surviving species of the Homo genus. Linnaeus’ distinction was based primarily on physical similarities in the bodily structures of humans and primates, but wouldRead MoreCase Analysis : Incident At Morales1234 Words   |  5 PagesEthics Safety Abstract Incident at Morales is a 36-minute anecdotal show, appointed by the National Institute for Engineering Ethics, around a designer standing up to moral problems while chipping away at another concoction plant in Mexico. (Incident at Morales - Synopsis). The incident at Morales presents us with the moral problem confronted at work and home and demonstrates to settle on the right decision ethically. The video is about settling on an ethical decision morally despite the Read MoreNormative Theories Of Ethics And Its Principles2769 Words   |  12 Pages Normative theories of ethics The area of philosophy which is concerned with systematizing, defending and recommendation the concepts of right and wrong is briefly defined as ethics. Thus, ethics can be consider as a set of moral rules practiced by a group of people or community. The origin of word Ethics is greece, derived from the word ‘ethikos’, meaning habit. The theories of ethics and its principles are the standing pillars of ethical analysis. These ethical theories areRead MoreHow Nurturing Shapes The Hero1873 Words   |  8 PagesShapes the Hero The topic of human morality has been debated by great thinkers throughout human history. â€Å"And human nature too is like the water: it doesn’t chose between good and evil any more than water chooses between east and west.† (Austin 79) In fact, it can be argued that what constitutes an immutable form of good vs. evil has been at the source of debates in both religious morality and a broader philosophical understanding of what these forms represent. Furthermore, morality has been fluidRead MoreThe Kant Theory of Moral and Ethics1948 Words   |  8 PagesI. Introduction. Philosophy plays an important role not only in modern society, but also in society as a whole. As we know philosophy can be represented as the science of contrast of different views and thoughts. 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Over theRead MoreThe Utilitarian Philosophy Of Human Existence Individuals And Societies Have Made Decisions That Are Ethical And Moral Decisions2165 Words   |  9 Pagescivilizations. These acts had consequences, both positive and negative. How do individuals and societies make decisions that are ethical and moral? There are many philosophies that govern how to act and make ethical decisions. This paper will go over six theories, the advocates who are credited with creating them and the idea of relativism. Utilitarianism is an ethical philosophy that West (n.d.) says is â€Å"an action is right if it tends to promote happiness and wrong if it tends to produce the reverse of happinessRead MoreDuty Of Others And Ourselves1896 Words   |  8 Pageschance at a healthier life. Under no conditions should an adolescent, or anyone for that matter, be able to refuse medical treatment. It is not an easy thing to know you are diagnosed with a cancer; it causes an extreme amount of depression, erratic behavior, and stress. Therefore it is obvious why that should not be the time where any life-altering decision can be made. Cassandra strongly believed that chemotherapy was toxic and she did not want to undergo it. Her founding of the treatment was not

How Do Crickets, Grasshoppers, and Cicadas Sing

Ancient Egypt vs. Mesopotamia - Comparative Essay - 988 Words

Ancient Egypt and Mesopotamia Egypt and Mesopotamia, although similar, are different as a result of one major natural resource: a river. Ancient Egypt and Mesopotamia were an agricultural based society that believed in the existence of many deities; however, they differed in the aspect of how they evolved as an agricultural society and whether they feared or praised their gods. Mesopotamia, also known as the Fertile Crescent, was located inside the Euphrates and Tigris River. The fertile land was a home to the many city-states. Although the city-states are not unified, they share the same curse/ blessing. All city states are located near the Euphrates and Tigris rivers. The rivers provide rich soil that is favorable for farming. The†¦show more content†¦The underworld is a very gloomy place and all are to suffer in their afterlife. This belief caused the Mesopotamians to adopt a more optimistic view in their current life. They treasured the life they have until the unavoidab le end. This belief is supported in the ancient text, â€Å"Epic of Gilgamesh.† In the story, a king (who is the son of a god) was unjust and was very unpopular. One day the gods delivered him a friend, and through their friendship, Gilgamesh believed that he was unstoppable. However, one day the gods decided to kill his friend and this caused Gilgamesh to fear death. He searched for a flower that will grant him eternal life. Although Gilgamesh found the flower, he lost it. Therefore he accepted his fate as a mortal. He became a better ruler and was subdued to the gods. This epic highlights the capricious nature of the gods and the vulnerability of the humans. The ancient Egyptians, however, did not share the same fate as the Mesopotamians. They prospered a great life in the ancient world and were in favor with the Nile. The Nile is a single river that spit into several rivers. That particular part of the Nile is referred to the Nile delta. The Nile is the core to understandi ng the Egyptian civilization. Unlike the Mesopotamians, the Nile is a tamed river that flooded in a controlled fashion. Therefore, the Egyptians were able to create calendars that would coincide with the floodingShow MoreRelatedMesopotamia and Egypt Comparative Essay876 Words   |  4 PagesMatthew B Owens World History AP-3 21 September 2011 Mesopotamia and Egypt Comparative Essay While both the Egyptian and Mesopotamian civilizations share similar political, social and economic qualities, the details of these broad spectrums branch off in opposite directions. For example, both Mesopotamia and Egypt were ruled by kings, but in Egypt, their kings were called pharaohs and they had significantly more power than the Mesopotamian kings of the city-states. Both civilizations also hadRead MoreA Picatrix Miscellany52019 Words   |  209 Pagesimpose a logical order on the illogicality of the book. Book I In the preface, after some autobiographical material, the author gives his reason for writing the work, which is to shed light on the nature of magic, a secret closely guarded by the ancient philosophers. He adds a summary of the contents of his four books (pp.1-3). This is replaced, in some manuscripts, by a detailed list of contents, arranged by chapter, of which a translation will be found on pp. lxxvi-lxxviii of the present volume

Adolf Hitler s Anti Semitism - 2013 Words

Adolf Hitler is often condemned for believing in the superiority of Aryans and cruelty while delivering that notion. In fact, he showed most brutality in an extreme manner for the manifestation of anti-Semitism. Earle Rice Jr. advocated that Adolescent Hitler first found his interest in anti-Semitism in Vienna and later recorded his experience where he came to detest the actual city and the Jews in his autobiography, Mein Kampf (34-35). He became more engaged with the subject in his youth. Slowly, Hitler developed a political view as he began to search for reading materials in depth that specifically dealt with the extremist who possessed feelings of hatred against Jewish population, blaming the economic hardship which Germany was†¦show more content†¦More practical signs of anti-Semitism were evident and this idea branched out. Duane Damon writes that in 1933, Nazi Germany began to express bitterness towards Jews more freely by vandalism, book burnings, boycotts of the busi nesses, and last but not least, banning them from their professions (66). Unfortunately, the detestation was developed in more political and social form when Hitler clearly defined the boundaries by taking away the citizenship of Jews and banning marriage and employment between Aryans through passing â€Å"the State Citizenship Law and the Law for the Protection of German Blood and German Honor.† Later, Nazi Germany delivered over 250 laws containing anti-Semitic proposals in addition (Rice 107-08). One cannot defend Hitler’s ruthless actions towards Jewish. However, at the same time, he was praised and even loved by the German population. He was considered as one of most powerful and influential individuals and with no doubt, his upcoming was possible due to his abilities and markings as a leader. One of the most astonishing traits of Adolf Hitler as a leader was his oratory skills. He brought out charismatic presentation in both ways: physical and emotional. First, the physical presence of Hitler on podium was purely breathtaking. According to Nardo, Hitler’s voice was sharp and husky while his diverse facial expressions and hand

Plato Free Essays

The transistor replaced the vacuum tube Answers: The integrated circuit replaced transistors The microprocessor allowed for smaller computers The operating system made computers easier to use The mainframe made computers popular Question 2 As a system administrator, which of the following tasks would you not be required to do regarding software management? Write user manuals and/or tutorials for installed software create user accounts for specific software that might require accounts debug installed software that has errors remove unused software update software Question 3 Any problem that can be solved by building circuitry (AND, OR, NOT, XEROX circuits) can also be solved by implementing the solution in a computer program. False True Question 4 What is the name of the original operating system for IBM PC computers? [None Given] Correct Answer: Evaluation Method Correct Answer Case Sensitivity Pattern Match MS DOS I MS-DOS I MOOS I moos I ms dos I ms-dos Question 5 Scents is a descendant of which of the following Linux distributions? Fedora Debbie Red Hat Slackers Bunt Question 6 Structured programming, developed in the sass, was an attempt to eliminate which f the following programming language instructions? Comments bugs GO TO statements Loops Objects Question 7 4 out of 4 points The first GIG-II-based operating system is the Macintosh operating system. Question 8 The Analytical Engine, designed by Charles Babbage in the sass, is considered a computer because it could perform the IPSO cycle even though it was never completed. We will write a custom essay sample on Plato or any similar topic only for you Order Now Question 9 Which of the following best describes the order that Unix and Linux distributions were created? BBS Unix was released, followed by Bell Labs Unix, followed by Linux, followed by GNU Answers: Bell Labs developed Unix, followed by BBS Unix, followed by Linux, followed by GNU GNU Bell Labs developed Unix, followed by BBS Unix, followed by Linux, GNU followed Linux but was never completed Bell Labs developed Unix, followed by BBS Unix, followed by the initial development of GNU, followed by Linux, GNU was never completed The actual timeline of releases is not known other than Unix predates Linux Question 10 Which of the following best describes or defines what open source software is? Footwear that is both free and free of licensing restrictions Answers: Footwear that is free software that has no licensing restrictions software that is both free and free of licensing restrictions software that is provided in source code software that comes with no support or guarantees Question 11 With the Linux RPM program, which of the following would you be able to do? All of these download soft ware from an RPM repository install software downloaded from an RPM repository download and install software from an RPM repository download and install open source software from any open source location Question 12 The term miniaturization applies to which of the following technologies? All computers transistors magnetic core memory hard disk drives integrated circuits Question 13 Moor’s Law is a law of physics which dictates to what extent circuitry can be reduced in size. Question 14 In Linux, what command would you issue to execute a mackerel in order to compile open source software? How to cite Plato, Papers

The Study of the Consumer Expenditure in Mall

Question: Discuss about the study of the Consumer Expenditure in Mall in Australia. Answer: Literature Review Consumers within the Australian society are observed to be highly conscious regarding their status in the society and they consider using branded products to maintain their status symbol. It has been observe that there has been tremendous growth in the number of malls in Australia. Demographic patterns of Australia consumers and advancing Australia economy that is resulting on increased consumerism in Australia (Moriarty et al., 2014). Favorable demographic aspects, altering lifestyles, a well-built surge in income, global exposure, effect of globalization that is changing the mindset of Australian consumers are certain factors those have resulted in growth of malls in Australia. Considering that acquiring a product remains the major motivation for increased shopping in mall, Australian consumers also prefers shopping to be a hedonic experience. Such hedonic experience that is increasing consumer expenditure in Australian malls encompasses emotional aspects of shopping, entertainment , escapism, and imagination. Malls in Australia appears appealing to the Australian consumer segment by offering them several beneficial shopping experiences. Moreover, economic concept in which focus is relied on current consumers desire for greatly getting associated with positive shopping experiences rather than just purchasing goods and services from malls (Papadopoulos Heslop, 2014). Four distinct type of economic progression is explained that ranges from commodities to products and finally experiences. There are four aspects those affects increased consumer spending in Australian malls. The four positive experience those increases consumer expenditure intention includes entertainment, educational, esthetic and escapist experiences. Mal visitors in Australia are observed to be highly value conscious (Reinders Bartels, 2016). They tend to visit malls for several reasons other than shopping that includes window-shopping, eating and seeking leisure. This offers mall retailers in Australia to gain an opportun ity to transform these consumers into regular consumers through offering them beneficial value proposition. It is deemed that a mall is highly relied on the success of all the shops within operating their business within it. For this reason, it is vital to realize the real desires of all its consumers in terms of value they want (Moriarty et al., 2014). Perceived value related with the Australian malls is observed to have a vital role in enhancing consumer satisfaction with shopping in the Australian malls. In addition to that, a considerable perceived value that is linked with the Australian malls has a significant role in encouraging consumer willingness to purchase from the malls and this also positively increases the intention increased expenditure in the malls of Australian consumers (Bryman Bell, 2014). It can be stated that advertising strategies serves as valuable assets for the Australian malls these days as it can greatly affect consumer-expenditure behavior. It can have a great role in expanding business of Australian malls. Australian consumers depend on value for cost products and consider purchasing products having high product benefits. If malls understand and deliver desired value of its consumers in a better manner, a mall can attain huge number of loyal consumers and can develop long-term effective relationships with the consumers (Panneerselvam, 2014). Advancing the quality of products along with managing the social responsibilities by the Australian malls can help in positively affecting the expenditure behavior of its consumers and can enhance consumer satisfaction and loyalty. In the recent era, it is observed that international and emerging markets business war is not just based on price but also on consumer satisfaction. Sales promotion strategies developed by the Australian malls is also deemed to have vital role in enhancing the business performance graphs it serves as a powerful strategy to increase the re-purchase intention of the consumers for their offerings. In Australia, offering special discounts also is turning out to be a driving force for the malls as it can persuade its consumers to transform their behavior in consideration to the products sold in the malls in a positive manner. For such reasons, it can be said that delivering superior value to consumers emerges to be leading weapon that happens to serve as effective way in which malls can communicate their messages to their target audiences. This serves as promotional strategy that can promote awareness associated with their offerings. Expenditure behavior of consumers can be altered positi vely because of attractive advertisements of Australian malls (Romaniuk Nenycz-Thiel, 2013). In the recent years intense competitive surrounding necessitates that the malls addresses consumer expectations along with offering products that exceeds the expectations of the target consumers. This can further positively affect consumer-expenditure behavior towards certain products of the companies. Developing effective sales promotion strategies can facilitate Australian malls in attaining their consumer retention objectives. Moreover, investigation regarding whether non-store elements affects the mall selection of the Australian consumers is to be investigated through the completion of the current research. Research Questions The research questions those are to be answered in this investigation are: What are the aspects those have an impact consumer expenditure in shopping malls? How social aspects affect consumer use in shopping centers? In what monetary setting consumption of consumers in shopping malls might be controlled? Through answering the formulated research questions, the current study will reveal the ways in which Australian consumers. The research will investigate that the consumers are highly impacted by social, personal and psychological factors those impact their perceptions towards a mall. It is deemed that there are several factors those impacts buying behavior of Australian consumers those are impacted by the connection of several interpersonal impacts namely subcultures, cultures along with numerous internal influences those derive from within the consumers. Such factors include consumers personal feelings and thoughts encompassing their perception, lifestyle, motivation, attitudes, and emotions and buying intentions (Moriarty et al., 2014). Research Methodologies and Techniques The research methodology section will explain the manner in which the data collection process will take place in investigating the The study of the consumer expenditure in mall in Australia. The information that will be collected will be majorly the secondary ones. Information regarding the buying behavior of Australian consumers and attempts malls to develop effective advertisements and constructive offers will be gathered from several Australian official websites along with existing journals on consumer buying behavior (Smith, 2015). In order to evaluate the components that affect client consumption in shopping center the researcher will develop an effective research plan for the recent study. Selecting the best possible research plan is deemed major undertaking for researcher to attain constructive research results. Additionally, in order to accomplish the recent research and to attain certain unfamiliar truth regarding a particular factor affecting consumer-buying behavior and mo netary setting consumption of the clients in shopping center can be controlled or not, the researcher needs to follow exploratory research plan in this exploration (Moriarty et al., 2014). Moreover, quantitative research methodology will be employed in this research and along with that, deductive research approach will be followed in investigating whether the client use in shopping centers is encouraged by the social impacts. Research hypothesis will be formulated in the next step (Tarone et al., 2013). This process of collecting data can consider testing the formulated research hypothesis and such data will be secondary data. This is the reason for which, the data will be gathered through employing non-probability sampling technique. Total statistics will be accumulated from several renowned companies involved in developing effective strategies for determining the client use in shopping centers is encouraged by the social impacts. SA significant value gathered through regression co-efficient analysis is observed to signify that the selected independent variables gave a significant impact on consumer expenditure behavior in Australia (Taylor et al., 2015). In order to investigate the consumer expenditure in mall in Australia, survey research method will be employed by the researcher. The questionnaire that will be designed by the researcher will encompass two major question segments. The first section of the survey questionnaire will contain questions that will gather data regarding the demographic profile of the survey participants. This section will include questions regarding the respondents age, marital status, gender, income, and educational level that will be analyzed through using nominal scale (Walter Andersen, 2013). The second section of the questionnaire will contain questions regarding the selected variables of the current research those includes consumer expenditure, components that affect client consumption in shopping center and consumer behavior. The data gathered from this section will further be analyzed through using five point liker scales (Moriarty et al., 2014). The current research has selected the target respondents to be the 50 teenager Australian consumers and 10 marketing managers of few renowned malls in Australia. Therefore, the sample size selected in this research will be 55 survey respondents. Questionnaires were distributed to the target respondents by means of e-mail and social media websites. The current research intends to investigate the The study of the consumer expenditure in mall in Australia. For this reason, the researcher will employ the positivism philosophy through associating the consumer expenditure theories in the current scenario. In the recent research, the philosophy of positivism will facilitate the researcher in accumulating appropriate responses from the survey (Wiek Lang, 2016). As the researcher in this exploration will employ quantitative evaluation in order to gather effective research results for this reason, deductive research approach will be implemented in this study. This is deemed relevant for using in an exploration that can attain real results from the research findings as the researcher has used positivism philosophy in this research. Deductive research approach suits well with the positivism philosophy as it involves analyzing the gathered data with the help of previous trends along with proven facts (Moriarty et al., 2014). Moreover, secondary data is collected from evaluating the recent trends of the identified research problem. In the current research, the primary data will be collected from the human responses, it is highly authentic in contrast to use of the secondary data. For this reason, in investigating the The study of the consumer expenditure in mall in Australia the researcher will employ both secondary and primary data devoid of focusing on just one data collection method (Zhang et al., 2014). As the recent exploration will focus on analyzing the The study of the consumer expenditure in mall in Australia, the researcher will select suitable research design in order to evaluate the ways in which the components that impact client consumption in shopping center will be revealed. For this reason, the rec ent research also encompass describing the detailed impacts of the factors those impacts the shopping expenditure intention of the Australian malls. In addition, the researcher also centers on preparing a list of recommendations in order to facilitate the marketing managers of the Australian malls to realize in what monetary setting consumption of the clients in shopping center can be controlled (Wiek Lang, 2016). Research Plan While carrying out the recent research, the researcher will attempt to gather relevant data for reliable sources and participant responses. The researcher will also attempt in sustaining the reliability of the collected data from the excel applications for data interpretation. It is also gathered that, in the research process the secondary data might be manipulated to certain extent that can affect the research quality and outcome that will be taken care of by the researcher (Moriarty et al., 2014). Week 1 Week 2 Week 6 Week 10 Week 12 Identification of research problem Literature review Data collection Research Analysis Final Capstone due Table 1: Research Process Timeline (Source: Authors Creation) Research Process The research process segment analyses the manner in which the total research will be accomplished. In order to attain effective research results, the researcher will consider carrying out this research in accordance with suitable and accurate research process. In the overall process of research, numerous stages require being followed by the researcher in this study while accomplishing the research (Lu et al., 2014). In order to ascertain the reliability and validity of the research results, the researcher will remain aware and highly observant regarding the objectives, aim and questions set for the research. In order to collect relevant information regarding The study of the consumer expenditure in mall in Australia, the researcher will consider selecting certain respondents and present the open-ended questionnaire to the survey participants in order to attain accurate research findings. In order to select most suitable sampling technique for the current research, the researcher must consider selecting simple random sampling process along with numerous open-ended questionnaires. Selecting and gathering of all the research related important information from the survey respondents would facilitate the researcher to draw constructive conclusions from the research in an effective manner (Lushey Munro, 2015). Consistency along with feasibility of the gathered information will be made sure by the researcher in order to gather suitable results from the research through dealing with any type of unsuitability and distortion. Data Collection and Analysis Methods Research on the The study of the consumer expenditure in mall in Australia can be carried out by means of following information collection techniques that includes subjective and another one is deemed quantitative information collection technique. Subjective information for the research will be collected from relevant and authentic journals, books and scholastics (Keller, 2016). Additionally, gathering of quantitative information technique will be greatly focused on collection of ample vital and optional information. In order to carry out the research effectively, the researcher will follow quantitative information collection technique to attain effective results from the recent research. In this research technique, the researcher will mainly focus on the technique of vital and auxiliary information gathering technique. Through the help of using several tables, outlines and diagrams the researcher will represent the findings of the research and will reveal the ways in which consumer expenditure in mall in Australia indicates the purchasing power of the Australian consumers (Leary, 2016). Moreover, analysis of data collected will be carried out through employing numerous statistical techniques namely correlation, mean, median and standard deviation. In addition, analysis of time series will also signify whether several vital aspects of enhancing the consumer expenditure in mall in Australia have signified growth over the past few years or not. Cutler evaluation will also be conducted for analyzing the ways in which factors such consumer expenditure in mall in Australia has increased its effectiveness in enhancing advertisement strategies of these malls. Expected Outcomes Findings gathered from the accomplishment of the current research will reveal that item assortment; extravagance is deemed to have increased impact and constructive relationship with the customer expenditure behavior and brings in more consumers in the shopping centers. Consumers tend to perceive the sal4s strategies of the shopping malls in a positive manner. The recent research will signify that consumers in Australia are highly conscious regarding the social impacts and for this reason, they prefer using branded goods from malls having benefits those attracts consumer consumption (Buil et al., 2013). Moreover, components affecting consumer consumption considered by Australian malls affect the buying behavior of its consumers positively. The current research will offer an insight to the monetary setting consumption and malls regarding the ways in which they can make their marketing and promotional tools effective for gaining attention of their consumers. With the help of this resea rch, marketing managers of Australian companies can realize the ways in which realizing the components that affect client consumption in shopping center can improve consumer expenditure of Australian malls (Cha et al., 2016). It will be gathered that components affecting consumer consumption has considerable positive impact and association with customer expenditure behavior. Components that impact client consumption in shopping center also has positive impact on customer buying behavior as research findings have indicated that social impacts consideration of Australian malls has a dynamic role particularly in the expenditure behavior of consumers in Australia. In light of the research findings, it can be indicated that the current days discount offers by malls serves as largest marketing weapon for gaining attention of the consumers and motivating their expenditure intention (Flick, 2015). The research will also reveal that developing efficient social image and sales promotion strategies has a vital role in transforming expenditure behavior of its consumers. The recent research will reveal that Components that affect client consumption in shopping center as major driver persuading consumer expenditure tha t indicates to the consumers likely perception and feelings regarding a mall that has a considerable impact on consumer expenditure behavior. Moreover, it will also reveal that consumer-expenditure decision is greatly impacted by the low cost offerings and attributers advertised by the Australian malls and this are determined by consumer perceptions regarding offers provided by malls in a great sense. References Bryman, A., Bell, E. (2014).Research methodology: Business and management contexts. Buil, I., Martnez, E., de Chernatony, L. (2013). The influence of brand equity on consumer responses.Journal of consumer marketing,30(1), 62-74. Cha, M. K., Yi, Y., Bagozzi, R. P. (2016). Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty.Cornell Hospitality Quarterly,57(3), 235-249. Flick, U. (2015).Introducing research methodology: A beginner's guide to doing a research project. Sage. Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS review,6(1-2), 1-16. Leary, M. R. (2016).Introduction to behavioral research methods. Pearson. Lu, L. C., Chang, W. P., Chang, H. H. (2014). Consumer attitudes toward bloggers sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness.Computers in Human Behavior,34, 258-266. Lushey, C. J., Munro, E. R. (2015). Participatory peer research methodology: An effective method for obtaining young peoples perspectives on transitions from care to adulthood?.Qualitative Social Work,14(4), 522-537. Moriarty, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., Spence-Stone, R. (2014).Advertising: Principles and practice. Pearson Australia. Panneerselvam, R. (2014).Research methodology. PHI Learning Pvt. Ltd.. Papadopoulos, N., Heslop, L. A. (2014).Product-country images: Impact and role in international marketing. Routledge. Reinders, M. J., Bartels, J. (2016). The roles of identity and brand equity in organic consumption behavior: Private label brands versus national brands.Journal of Brand Management, 1-18. Romaniuk, J., Nenycz-Thiel, M. (2013). Behavioral brand loyalty and consumer brand associations.Journal of Business Research,66(1), 67-72. Siamagka, N. T., Christodoulides, G., Michaelidou, N. (2015). The impact of comparative affective states on online brand perceptions: a five-country study.International Marketing Review,32(3/4), 438-454. Smith, J. A. (Ed.). (2015).Qualitative psychology: A practical guide to research methods. Sage. Tarone, E. E., Gass, S. M., Cohen, A. D. (2013).Research methodology in second-language acquisition. Routledge. Taylor, S. J., Bogdan, R., DeVault, M. (2015).Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Walter, M., Andersen, C. (2013).Indigenous statistics: A quantitative research methodology. Left Coast Press. Wiek, A., Lang, D. J. (2016). Transformational sustainability research methodology. InSustainability Science(pp. 31-41). Springer Netherlands. Zhang, S. S., van Doorn, J., Leeflang, P. S. (2014). Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?.International Business Review,23(1), 284-292.